A vendor may set a minimum reserve price on their asset. You will see "Reserve not met" beside the bidding price of the item.
Once bidding meets or exceeds the reserve price the "Reserve not met" label will be removed, and at the end of the sale, the highest bid for each item(s) will win the asset.
If the reserve price has not been met when the sale closes, the vendor will be informed of the highest bid made. If the vendor wishes to proceed, the highest bidder may be contacted regarding a potential purchase of the asset.
Please note: that when you confirm your bid, it is still accepted as a valid bid even when the "Reserve not met" label is shown.